Coming soon - Sept 2026
Little Minds is a Tonie rental service designed to give families more choice, without having to buy every character, new and old. You choose your membership with how many Tonies you'd like, and each month you can make it work for you - swap them all for a completely new set, keep your favourites and swap the rest, or simply hold onto the whole lot for another month.
Be a part of it from the start
Join the waitlist and be the first to get updates on membership prices, launch dates, and more.
How it works
- 1
Choose your membership
Pick the plan that fits your family.
- 2
Choose your Tonies
Browse the library and pick what you'd love to hear.
- 3
Listen at home
They arrive ready to play on your Toniebox.
- 4
Swap when ready
Send back what you're done with and pick your next adventure.
Memberships
Swap your Tonies each month.
Story Starter
3 Tonies at a time
TBC/mo
Little Explorer
5 Tonies at a time
TBC/mo
Big Listener
7 Tonies at a time
TBC/mo
Follow us
Come say hi on socials
Two Tonie obsessed Mums (and their Kids)
What started as swapping (and occasionally stealing) Tonies with friends and family trying different characters before we committed to buying them, quickly turned into conversations like "this would be a cool business idea..."
Then a few "but IF we DID... how would it work?"
Followed by "wait should we actually do this?"
Before we knew it, those conversations had turned into hundreds of voice notes, late-night business plans, countless Tonie orders, website building, and eventually a moment of looking at each other and saying... "Well... I guess we're doing this!"
And that's how Little Minds was born.
Like so many families, our children absolutely adore their Tonies - and honestly, we love them too. We wanted to create a way for more families to enjoy the magic of stories, songs and imaginative play without needing to buy every single character and without being glued to a screen.
Little Minds is our way of making that possible: a growing library of Tonies that families can discover, swap and enjoy together.
We're so excited to watch this little idea grow, and even more excited to have you - and your little minds - along for the journey.
Zoe & Lucy